| 摘要: |
| 以被广为关注的“北医三院产妇事件”为例，可以发现，为争取医患冲突中的话语优势和有利结果，医患双方开始利用社交媒体传播进行话语权博弈：其发展搭建了医患互动与联系的桥梁，有助于重建医方专业权威，增加信息传播的客观性；而经传播产生的新博弈也易使医方自省能力下降、事件真相淡化，甚至有道德伦理受考验的风险。应从建立社交媒体矩阵平台、减少社交媒体传播损耗来规范和健全社交媒体环境下医患话语权的博弈。 |
| 关键词: 话语权 博弈 矩阵平台 社交媒体 医患冲突 |
| DOI： |
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| 基金项目: |
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| Doctor-Patient Scramble for Discourse Power and Media Tactics of Doctors in the Social Media Context: Based on Network Information Dissemination of that Maternal Death Incident in Peking University Third Hospital |
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| Abstract: |
| Through focusing on that widely concerned maternal death incident in Peking University Third Hospital,something can be discovered: for the upper hand in doctor-patient conflicts，they start to have a scramble for discourse power based on information dissemination of social media. On one hand, the evolution of social media builds a bridge for interactions and connections between doctors and patients. It contributes to rebuilding professional authority for doctors and increasing objectivity of information dissemination. On the other hand，information dissemination leads to the new scramble for discourse power. It causes some problems: self-reflection decline of doctors，truth dilution about incident and even some moral and ethical risks both patients and doctors. Media tactics of doctors are proposed to regulate and improve the scramble for discourse power in the social media context from two big aspects，namely establishing matrix platform and reducing propagation loss about social media. |
| Key words: discourse power,scramble, matrix platform, doctor-patient conflict, social media |
