| 摘要: |
| 新媒体的出现契合了公众生活方式转变的需求，为医院文化建设与发展带来新的契机与平台。探索应用新媒体能够丰富医院文化内涵，塑造良好的医院形象，提升医院竞争力，进而推进医院发展。 |
| 关键词: 新媒体 医院文化 建设 |
| DOI： |
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| 基金项目: |
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| Application Exploration of New Media in the Construction of Hospital Culture |
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| Abstract: |
| The appearance of the new media agrees with the need of the public life-styles transformation and brings a new favorable opportunity for hospital culture construction and development. The cultural connotation of the application of new media is explored, to construct good hospital image, to improve competitive ability, and to promote the development of hospital. |
| Key words: new media,hospital culture,construction |
