| 摘要: |
| 医院作为特定的公共服务空间，其规范合理的布局，有助于为就诊者提供温馨、人性化的就诊氛围。标识导向系统是提升医院整体就诊环境最便捷、最直观、最具影响力的方法和手段之一。介绍了上海市某新建国际化医院标识导向系统设计、制作、安装的经验和实践，探讨了通过优化医院标识导向系统对进一步展现医院人性化服务理念、提升医院整体品牌形象建设的意义。 |
| 关键词: 医院标识 系统 规范 人性化 品牌 |
| DOI： |
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| 基金项目: |
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| Research on Status Analysis and Optimization Contermeasures of Hospital Sign Guidance Recognition System |
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| Abstract: |
| As the specific public services space, the hospital contributes to providing the patients with comfortable and humanistic atmosphere by its standardized and reasonable distribution. Sign guidance recognition system is one of the most convenient, intuitional and influential ways to promote the integral environment of the hospital. Through combining with the experience and practice of designation, production and installation of the sign guidance recognition system of a newly built international hospital in Shanghai, scientific and regular hospital sign guidance is analyzed, the optimization countermeasures are proposed, and the concept of humanistic services and the overall establishment of brand image are proposed. |
| Key words: hospital sign guidance, system, standard, humanization, trademark |
