| 摘要: |
| 媒体传播是打造医院品牌的重要途径，全媒体时代为其带来机遇和挑战。文章以2013年4月北京大学第三医院国家抗震救灾专家医疗队赴四川雅安抗震救灾事迹的全媒体宣传为例，探讨如何利用全媒体特点，建立有效的宣传模式，提升医院品牌形象。 |
| 关键词: 全媒体 医院品牌 医院管理 重大事件 抗震救灾 |
| DOI： |
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| 基金项目: |
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| Pathway of Shaping the Brand Image of Hospital’s Model in All-Media Time：Taking the Publicity of Peking University Third Hospital’s Earthquake Relief of Ya’an as an Example |
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| Abstract: |
| Media is the important way for hospital to create its brand. All-media time brings new opportunities and challenges. Based on the publicity by all-media on the event of specialist medical unit organized by Beijing Third Hospital for earthquake relief in Ya’an on April ,2013, how to explore all-media characteristics and establish effective public model is explored to improve the brand image of the hospital. |
| Key words: All-Media,brand image of the hospital,hospital management,significant event,earthquake relief |
