| 摘要: |
为了解我国公立医院在移动端医疗服务供给的代表性情况，将2015年度中国医院科技影响力排名（综合）前100的医院作为调查对象，从服务供给渠道、服务供给内容、服务供给方式、服务供给合作4个方面，对比分析公立医院从传统医疗到移动医疗的变革。结果发现被调查医院十分重视移动端的渠道建设，大多已在App和微信这两大移动流量入口进行了布局；服务内容在医疗流程基础上形成了多种衍生和创新；服务提供方式逐渐向场景化导航和移动O2O医疗转变；医院之间、医院和技术公司的合作越来越频繁。这些变革也将反过来促进医院流程优化、互联互通、多方博弈的深化治理。 |
| 关键词: 移动医疗 服务供给 O2O 场景 |
| DOI： |
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| 基金项目: |
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| Service Supply Change of Mobile Health in China’s Public Hospitals：Empirical Study of Science and Technology Top 100 Hospitals in China |
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| Abstract: |
| In order to understand the representative situation of medical services supply for china’s public hospital in the mobile side, the research takes China hospital technology (comprehensive) influence ranked top 100 hospitals as the research object. From service supply channels, service content, providing mode, supply cooperation, comparative analysis of public hospitals from the traditional medical treatment to the mobile health reform is done. The 100 hospitals attaches great importance to the channel construction of mobile terminals, and App and WeChat have been mostly layout; On the basis of the medical process, a variety of service content is derived and innovated; Service providers change gradually to the context of navigation and mobile O2O medicine; The cooperation between hospitals and the technology companies is becoming more and more frequent. At the same time, these changes will also in turn promote the hospital process optimization, interconnection and multi game deepening governance. |
| Key words: mobile health, service supply, online to offline, context |
