| 摘要: |
| 良好的医院文化是商誉形成和增强医院竞争力的重要因素之一。以案例分析的方法来分析公立医院医院文化建设如何推动医院商誉的提高，并结合当前实际提出了推动医院文化建设和提升医院商誉价值的相应建议。 |
| 关键词: 公立医院 医院文化 医院商誉 商誉价值 人力资本 |
| DOI： |
|
| 基金项目: |
|
| Hospital Culture and Hopspital Goodwill in the Public Hospital: Case Study |
|
| () |
| Abstract: |
| Good hospital culture is helpful to enhance hopital goodwill and increase the competitiveness of hospital. By the means of case study, hospital culture is analyzed to how to enhance hopital goodwill. Some suggestions are put forward to advance the hospital culture construction and promote the hopspital goodwill value. |
| Key words: public hospital,hospital culture,hospital goodwill,goodwill value,human capital |
