| 摘要: |
| ??????? 目的 探讨医院市场管理体系建设的实践效果。方法 以市场调研为基础，制定医院市场管理体系建设实施方案，实施市场管理规定，最后组织专家进行达标验收。结果 医院的业务量和经营收入大幅提高，社会满意度逐年提高，知名度和美誉度不断提升。结论 市场管理体系建设有利于促进医疗行业市场的发展，促进医院市场经营性和社会公益性兼得。 |
| 关键词: 医院 科学管理 市场管理体系 |
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| Practice and?Thinking of Hospital Market Management System Construction |
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| Abstract: |
| ???? Objective To explore the practical effect of hospital market management system construction. Method Based on the market survey, formulating practical schenme of hospital market management system construction，implementing market management regulation，and organizing experts?doing standardized check. Result Business volume and operating income of the hospital increase greatly，social satisfaction degree increase annually，and popularity and reputation degree enhances continuously. Conclusion Market management system construction does favor for medical market development promotion and the balance between hospital market operation and social public welfare. |
| Key words: hospital, scientific management, marketing management system |
