| 摘要: |
微博、博客、SNS的兴起，预示着新媒体时代的全面到来。信息的传播方式也发生了颠覆性的改变。就医院而言，个体的矛盾和冲突事件，如果不能及时得到正确的处理，在新媒体的广泛介入后，极易在短时间内变成一个公共卫生事件。文章拟结合具体案例，对实践操作中的难点问题进行分析，并就应对策略进行讨论。 |
| 关键词: 新媒体 医院 危机事件 应对策略 |
| DOI： |
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| 基金项目: |
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| Coping Strategies of Hospital Crisis Events in the New Media Age |
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| Abstract: |
| The rise of micro-blog, blog, SNS, the rise indicates that the full arrival of the new media era. The mode of transmission of information has also undergone a disruptive change. Hospitals, the individual contradictions and conflicts, if not timely get the right treatment, the extensive involvement of the new media, easily become a public health event in a short time. This paper intends to specific cases, to analyze difficult problems in practical operation, and the correct response strateg es are discussed. |
| Key words: LAYOUT-GRID-MODE: char">new media,hospital,crisis incident,coping strategy |
