| 摘要: |
| 借鉴经营战略相关理论，结合我国特点，从业务定位、市场定位和竞争态势定位对我国公立综合性医院的战略定位分类进行了研究。通过对我国东、中、西三省/直辖市公立综合性医院的抽样调查，课题组将其战略定位分为5类，并分析了5类战略定位在公立综合性医院中的分布。 |
| 关键词: 公立综合性医院 战略定位 分类 |
| DOI： |
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| 基金项目: |
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| Study on the Types of Strategic Positioning of Public General Hospitals in China |
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| Abstract: |
| Based on the relative theories for business strategy and the Chinese characteristics, the paper studied the types of strategic positioning of public general hospitals from business positioning, market positioning and competitive positioning. Five types of strategic positioning were classified and their distribution among public general hospitals in China were analyzed by the survey of public general hospitals in three provinces located in eastern, middle and western areas of China. |
| Key words: public general hospital, strategic positioning, classification |
