| 摘要: |
| 目的 了解青岛市市立医院专病门诊的运行现状，分析患者对专病门诊的卫生服务需求情况。方法 通过调查问卷，抽样调查青岛市市立医院的门诊病人。结果 专病门诊的设立适应了患者的卫生服务需求，是门诊未来的发展趋势。结论 总结试点经验，增设更多的专病门诊，满足患者的卫生服务需求。 |
| 关键词: 专病门诊 卫生服务需求 卫生服务供给 4C营销理论 SWOT分析 |
| DOI： |
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| 基金项目: |
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| Research on Health Service Demand of Specialized Disease Outpatient Service in Medical and Health Market |
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| Abstract: |
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Objective
To investigate the operational status of specialized disease outpatient department of Qingdao Municipal Hospital and research the health service demand of specialized disease outpatient department. Method Investigating the outpatients of Qingdao Municipal Hospital by the home-made questionnaires. Result Specialized disease outpatient department is adapted to patients’ demand of health service. It is the trend of the development of outpatient department in the future. Conclusion Qingdao Municipal Hospital should set more specialized disease outpatient departments to meet the health service demand of patients. |
| Key words: specialized disease outpatient service, demand of health service, supply of health care, marketing theory of 4C, SWOT analysis |
