| 摘要: |
| 在不断深化的医药卫生体制改革形势下，公立医院管理体制、运行机制、监管机制和补偿机制的改革以及加快形成多元办医格局的医改大方向，决定了公立医院必须解放思想、更新观念，科学地进行医院品牌建设。 |
| 关键词: 医疗卫生体制改革 公立医院 品牌建设 |
| DOI： |
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| 基金项目: |
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| Thoughts on Public Hospital Brand Construction under New Medical Reform |
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| Abstract: |
| The continuous deepening of medical and health reform, public hospital management system, operation mechanism, the reform of supervision mechanism and compensation mechanism, and the main direction of quickening the formation of multi-formulation of establishing hospitals determine that public hospitals must emancipate the mind, innovate the concept, and make hospital brand construction scientifically. |
| Key words: medical and health system reform,public hospital,brand building |
