| 摘要: |
| 目的 探索和开发我国医院市场导向测评量表，了解医院服务模式在理念和行动方面的现状。方法 课题组采用外部引进、内部调整的方法形成我国综合医院市场导向的测评量表，对20家三级综合医院展开现场调查。结果 量表包含3个维度：顾客满意、市场信息的产生和传播、对市场信息的反应；内部一致性信度为0.898，运用因子分析检验建构效度，前3个因子累积解释了67.81%的信息；顾客满意维度评分高于对市场信息的反应，市场信息的产生和传播评分较低；不同岗位的员工对市场导向观念评分差异存在统计学意义。结论 研制的量表具有较好的信度、内容效度和建构效度，能较好地反映不同医疗机构的市场导向现状和差异。 |
| 关键词: 综合医院 市场导向 量表研制 信度 效度 |
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| Study on the Scale of Market Orientation of Large General Hospitals |
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| Abstract: |
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Objective
To explore and develop the scale of market orientation of large general hospitals，and understand the current situation of culture and operations in hospital service model. Methods Through using the rating scale of medical organizational culture established by research group, 20 tertiary general hospitals’ market orientation has been investigated. Results The scale contains three dimensions: customer satisfaction, market intelligence generation and dissemination, and responsiveness of market intelligence. The scale’s Cronbach was 0.898. Through using factor analysis to test the construct validity, 67.81% of variation could be explained by the three dimensions; the customer satisfaction dimension got higher marks than responsiveness of market intelligence, and market intelligence generation and dissemination got the lowest marks; the scores with the employees of different positions on the concept of market orientation was statistically significant different. Conclusion The rating scale had good reliability and validity, and could reflect the status and differences of hospital market orientation. |
| Key words: general hospital,market orientation,scale development,reliability,validity |
