| 摘要: |
| 几十年来，国际上关于收益管理理论的研究日趋成熟，而将其引入医院管理还是一个新的课题。通过从医疗服务业的特征入手分析医院运用收益管理的可行性，以期平衡医院的需求和供给，有效管理医院相对固定的服务能力，从而实现医院收益价值即社会贡献度、患者满意度和经济效益最大化目标。 |
| 关键词: 收益管理 医院管理 可行性分析 |
| DOI： |
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| Feasibility Study on the Application of Revenue Management Theory in Hospital Management |
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| Abstract: |
| In resent decades, the international research on the theory of revenue management matures day by day, but that the revenue management theory introduced into hospital management is a new topic. From the character of medical services, the feasibility of using revenue management is analyzed in the hospital to realize the balance between demand and supply. Managing the hospital’s relatively fixed service capacity effectively makes the maximization of social contribution, patients’ satisfaction and economic benefits. |
| Key words: revenue management,hospital management,feasibility analysis |
